Avoid Half-Brained Marketing

Half-brained marketing is obviously not a good thing. Yet, over-emphasis on left-brain or right-brain thinking, skills, or endeavors actually does plague many marketing departments. Right-brain marketing prevails in companies that have historically valued advertising and marketing communications.¬†Right-brain characteristics:¬†qualitative, idea-driven, free-form, creative, intuiting, feeling, non-linear. Marketing has always been expected to […]